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Archive for December, 2013

Welcome to the American Dream!

Congratulations and welcome to the neighborhood, Brandy and Derek!

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A few months ago, we received a phone call from Ron Cooks of Active Rain. He had some friends who were planning to relocate to Union County, NJ, and needed a Realtor to represent them in the purchase of their first home. When we met Brandy and Derek, we knew we had met friends for life, and today, as we watched them sign the documents making them homeowners, we were as thrilled for them as when we bought our home. 

If you’re thinking of moving to Union County, let us help you find your new home!

“Let’s just price our home a little higher to leave room for negotiation…..”

“Let’s just price it a little bit higher so there’s room for negotiation,” Mrs. Homeowner said.

“You never know!” Mr. Homeowner agreed.

Mrs. Homeowner nodded. “We can always lower the price later!” 

When I invest my time and my money into marketing a home, I want it to sell. Simply put, I don’t get paid until the keys exchange hands. While the strategy Mr. and Mrs. Homeowner wanted to use is common, it’s also a result of being grossly uninformed.

If you overprice your home, there will be no one to negotiate with. Buyers are educated – they can see, with the click of a mouse, all of the homes available in a neighborhood in their price range. And if your home isn’t at least average in that pile, they won’t even bother to come see it. So if you price your home a little high – even 2 or 3% higher than market value – no one will come to see it and therefore you won’t have any buyers to negotiate with. Homes listed for $500,000 attracts buyers who want a $500,000 home, not buyers who want a $450,000 home. Homes listed for $500,000 also compete with the other homes that are offered for $500,000 – if your home is only worth $450,000, it will not compare well.

If you plan to reduce the price later, you’re reducing the number of potential buyers that will see the home. Trying out a higher price for a few weeks sounds like a great idea, but experienced real estate professionals know that the longer a home sits on the market, the more buyers think there’s “something wrong” and are less likely to make an offer. Take a look at this graph – it’s easy to see that showings decreases pretty dramatically after the first week on the market.

 

Homes that are listed above market value will eventually sell if the homeowner reduces the asking price. But, the home will sell below the actual market value because of the perception that hte home is unsellable.

 

 

 

Don’t make the mistake of thinking buyers are uneducated. Call us for a free, no obligation Comparative Market Analysis and find out what your home is actually worth!

How Much Is My Home Worth?

Dozens of home listings in Union County expire every week. If a home doesn’t sell, the three biggest reasons are:

1. Price – If you’re asking $350,000 for your home, then it had better be at least as good as the other homes in the area being offered for $350,000. If not, it won’t sell. In fact, it won’t even be seen by buyers. The factors that determine the value of a home are:

1. Location

2. Size

3. Amenities/Upgrades

2. Condition – Rundown homes and homes that aren’t updated don’t sell unless they are priced lower than the competition. Buyers aren’t interested in putting another $50,000 into a home they’ve just paid full price for.

3. Marketing – Your home has to be listed on the local MLS with a listing that accurately and enthusiastically sells your home. You have to have signage. We use open houses, virtual tours, enhanced listings on the major real estate websites, individual property websites, and personalized domain names. Without proper marketing, your home won’t get seen.

 

The best way to ensure that your home gets visited by many potential buyers is to price it right! The easiest way to determine the appropriate price is to compare your home to recent sales that are similar in neighbhorhood and in size. Real Estate Professionals call this a CMA, or Comparative Market Analysis. If you call us today, we’ll provide you with your CMA free of charge and free of obligation. For a fee, a professional appraiser can provide you with a much more accurate estimate of market value called an appraisal. 

For more information:

The Top 10 Reasons Why Union County Home Sellers Choose Team Zuhl

6 Reasons to use a Realtor

It’s not terribly difficult to sell a home and certainly some homeowners choose to sell their home without benefit of professional representation. If you’re considering selling your home as a For Sale By Owner (FSBO), here are some benefits of using a professional Realtor that you may not have considered:

1. Using a professional Realtor will save you time and effort. That’s obvious. Showing your home, marketing your home, and answering queries about your home take time and effort, and many homeowners choose not to use their energy in this manner. 

2. Listing with a Realtor increases your exposure to buyers. FSBO’s typically advertise using signage and by buying space in newspapers  – not a terrible strategy, but your exposure isn’t even a tenth of what a real estate professional can provide. Unless you’ve contracted with a brokerage, you can’t be listed in the Multiple Listing Service, or MLS, which is where nearly all buyers come from. 

3. Realtors have the ability to pre-qualify buyers to distinguish them from lookers. When you sell your home FSBO, you have no way to determine if a person who is coming to see your home is actually interesting in buying it or is just touring the neighborhood out of curiousity. Realtors pre-qualify buyers so that we don’t waste your time.

4. Realtors market your home using professional quality tools. You may be an expert at designing advertisements but real estate professionals have the connections and tools Imagenecessary to design and produce marketing pieces that look professional. 

5. Your family is safer when you use a Realtor. A professional will escort all buyers through your home when you list with a Realtor and you and your family don’t even need to be home.

6. Legal documents get filed appropriately. The transfer of ownership of a home is a legal undertaking that requires mountains of paperwork. While certainly not impossible to complete without being a professional, this paperwork does require a certain amount of experience to complete correctly. 

So if you’re considering selling your home, we hope that you at least consider using a professional Realtor. Call us – there’s no obligation, and you’ll see for yourself how we can make selling your home easier!

For more info:

4 Most Common FSBO Mistakes

7 Ways to Market your Union County FSBO

FIRE US if we’re not doing a GREAT job!

Around certain neighborhoods, there are legends of realtors that locked sellers into long contracts – sometimes 12 months or more – and then didn’t show up ever again. Homeowners tell these stories with trepidation – How will they ever sell their homes when there are unscrupulous realtors who don’t provide any of the marketing they promised and won’t let the sellers out of their contract? Disappointed would-be sellers whisper about phones that rang and rang but no one answered, listings that had errors, open houses that were never held, and all manner of horrible service. 

It’s very scary selling a home. It’s hard to trust a realtor to do what they say they’re going to do, especially when you’re locked into a lengthly contract with them. 

Team Zuhl and Hallmark Realtors are happy to offer you a No Risk Listing Guarantee.

Your satisfaction is guaranteed!

If for any reason you feel that your  home is not being properly marketed, we will give you an unconditional release from the listing. You can relax, knowing that you won’t be locked into a lengthy contract and enjoy the caliber of service of agents who are confident enough to make this offer!

How can we do this? Because we know that we provide service that is unparalleled. We know that our clients deserve the best service possible, so we commit ourselves to being the best service providers. 

Curious? Have questions? Call us at 908-917-4189. We won’t make you sign anything unless you’re sure we’re the right agents for you!

FIRE US if we’re not doing a GREAT job!

Around certain neighborhoods, there are legends of realtors that locked sellers into long contracts – sometimes 12 months or more – and then didn’t show up ever again. Homeowners tell these stories with trepidation – How will they ever sell their homes when there are unscrupulous realtors who don’t provide any of the marketing they promised and won’t let the sellers out of their contract? Disappointed would-be sellers whisper about phones that rang and rang but no one answered, listings that had errors, open houses that were never held, and all manner of horrible service. 

It’s very scary selling a home. It’s hard to trust a realtor to do what they say they’re going to do, especially when you’re locked into a lengthly contract with them. 

Team Zuhl and Hallmark Realtors are happy to offer you a No Risk Listing Guarantee.

Your satisfaction is guaranteed!

If for any reason you feel that your  home is not being properly marketed, we will give you an unconditional release from the listing. You can relax, knowing that you won’t be locked into a lengthy contract and enjoy the caliber of service of agents who are confident enough to make this offer!

How can we do this? Because we know that we provide service that is unparalleled. We know that our clients deserve the best service possible, so we commit ourselves to being the best service providers. 

Curious? Have questions? Call us at 908-917-4189. We won’t make you sign anything unless you’re sure we’re the right agents for you!

How much Equity do you have in your Clark, NJ, home?

As you prepare to make your New Year’s Resolutions and start thinking about your taxes, a firm reveiw of your financial situation makes sense. If you’re like many people, your home is your biggest asset. Here’s how to calculate how much equity you have in your home:

                              Market Value of your home

                            – Mortgage Debt Owed         

                              Equity

We can help you determine the market value of your home with a free Comparative Market Analysis in which we will compare your home to others like it in your neighborhood that have sold in recent months. Call us today!

 

For more information on Clark and Clark Real Estate:

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